Burberry recently opened a brand new flagship store in Shanghai's Kerry Center. The three-story space will be home to the broadest range of the brands products for men, women and kids in Asia, including the Prorsum, Brit and London collections, along with dedicated spaces for beauty and accessories. The store design includes a variety of high-tech features including a light-responsive glass facade, RDIF chips woven into select product that trigger mirrors to display video content featuring Burberry product and runway shows, plus, 40 multi-media screens to visually display select content throughout the store.
To celebrate the opening of the store, Burberry is hosting a launch party on April 24th.
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